Video Ads, Static Ads and GIF Ads for Meta, TikTok and YouTube
Which ad format should you run?
Compare direct-response ad formats by performance, cost, and placement.
| Ad Format | Best For | Length | Cost per Asset | Where It Runs |
|---|---|---|---|---|
| UGC Video Ad | Cold traffic, attention, high engagement | 15–45 sec | $23–$35 | TikTok, IG Reels, Shorts |
| Static Image Ad | Fast hook testing, direct discounts, retargeting | Still image | $11–$15 | Meta Feed, Stories, LinkedIn |
| GIF Motion Ad | Soundless attention, email newsletters, cart abandoners | 2–6 sec loop | $14–$25 | Meta Feed, Email, Web banners |
| VSL (Video Sales Letter) | Closing high-ticket calls, overcoming objections | 3–10 min | $333–$550 | Funnel landing pages, long ads |
Video Ads
Short-form paid social video formatted in 9:16 vertical, 4:5, and 1:1. Includes custom B-roll, dynamic subtitles, audio sound design, and CTA locks.
Static Image Ads
High-contrast static banners designed for fast visual comprehension. Perfect for testing headline variations, social proof quotes, and promotional discounts.
GIF Motion Ads
2 to 6 second loop-perfect animations designed for sound-off browsing. Shipped as both lightweight GIF files and Meta-ready MP4 video loops.
Native vertical edits: Shorts and Reels
Commercial ads fail when they look like commercials. Our short-form vertical edits mimic native smartphone recordings to bypass user ad blindness.
How to Make Video Ads That Convert
- 1. Hook in 2 seconds: Call out the viewer's exact frustration before they swipe.
- 2. One message per ad: Do not complicate the premise; pitch one core transformation.
- 3. Captions on: Over 70% of social users browse without audio enabled.
- 4. Clear CTA: Tell the user exactly what to click and what they receive.
- 5. Test volume: A 30-video monthly pack provides the testing cadence required for scale.
Complete creative pricing overview
Direct access to all 4 formats with 24 to 48 business hour turnaround.
Video Ad Packs
1 video $35 · 2 videos $60 · 10 videos $290 · 30 videos $700
Static Image Packs
1 image $15 · 5 images $50 · 10 images $80 · 30 images $350
GIF Motion Packs
1 GIF $25 · 5 GIFs $100 · 10 GIFs $180 · 30 GIFs $420
